How to Use Video (Even If You Hate Being On Camera) to Grow Your Practice
If the thought of recording a video makes you want to run in the other direction, you are not alone. Most PMHNPs do not go into mental health care because they dream of being on camera. But here is the truth… Video helps your patients feel connected to you before they ever book an appointment. It reduces anxiety, builds trust, and gives people a sense of who you are as a human, not just a name on a directory.
The good news is that you do not need to become an influencer or record uber-polished content. You only need simple, clear videos that help patients understand you and your practice.
Below are four easy ways to use video, even if you are camera-shy…
Welcome videos: a warm introduction
A welcome video on your website helps patients understand your tone, presence, and approach to care. It does not need to be long. Thirty to sixty seconds is enough.
Keep it simple.
• Share who you help
• Explain your approach
• Offer reassurance about what the first visit will feel like
Patients want to know they will be seen and understood. Your presence communicates that more clearly than any paragraph of text ever could.
Psychology Today profile videos: a major visibility boost
Psychology Today has said that profiles with a 15-second video get more views. That small clip can help someone decide whether they feel comfortable reaching out to you. You do not need a script. Just look into the camera and introduce yourself.
Try this format.
“Hi, I’m [Name], a psychiatric nurse practitioner. I support adults who are dealing with anxiety, burnout, or feeling overwhelmed. If you are looking for a grounded, thoughtful approach to care, I would love to support you.”
Reels: bite-sized education that builds trust
Reels are not about performing. They are about clarity. Pick simple, valuable topics that your ideal patient is already wondering about. For example:
• What to expect in a first appointment
• How medication management works
• The difference between anxiety and burnout
• How to talk to a provider about side effects
You do not need transitions, music, or fancy editing. You can film while sitting at your desk. Consistency matters more than creativity.
FAQ videos: your biggest time saver
Think about the questions you answer over and over. “Do you see adults or kids?” “Do you take insurance?” “How long are appointments?” “How do refills work?”
Turn those questions into short videos and place them on your website, your Psych Today profile, and/or your social media.
FAQ videos reduce repetitive admin work and help patients feel prepared before they meet you.
A final reminder
You do not need perfect lighting or perfect confidence. You only need a willingness to show up as yourself. Video is simply a bridge between you and the people who need your care. Start with one clip. Keep it short. Keep it simple. Over time, it will feel easier, and you will see how powerful it can be for both your visibility and your patient relationships.
Your presence is enough. Let people see it.
If you are feeling the weight of a slower season, this is your invitation to get supported. Join us inside Strong Roots Mentorship. We take you step by step from ground zero to seeing patients and beyond, without the overwhelm.